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Where do you want to buy your Prom Dress, online or offline

When the prom season approaches, many girls start looking for the most beautiful dresses that fit them the best from many different places. It can be retail stores or online dress shopping malls. Which place has the best price and quality for a buyer convenience and budget?

Online shopping is a new trend since 2000. The annual growth rate is 11% every year. Traditionally, all girls have shopped for dresses at wedding shops, dress specialty stores, or department stores. They tried on the dresses and compared prices and styles. However, this traditional trend has rapidly changed. Here, I would like to analyze the merits and weak points of online and offline dress buying with a price comparison.

Before you decide to buy a dress, you will need to know the basic price structure of the dress. The true cost of a dress does not long sleeve wedding dresses mean anything until all the expenses added before it can be sold to the customer as a retail price. Most physical stores have high extras such as the rent, employees?wages, utilities, insurance, etc. Those sums add up to at a least 30% increase from the original dress cost, which is from either the manufacturer or a wholesale store. For example, if the original dress cost is $100, the expenses would be around $30, so you are paying $130 for a $100 dress. Prom dresses are seasonal products from mid-March to before July, so business activity is confined to about half of the year. We need to add this seasonal factor into the retail prices. So, if the owner wants to pursue a 30% profit, the retail price will be $338 (Original cost $100 ?expenses 30% ?seasonal factor 200% ?profit 30%.) This calculation is totally hypothetical but also realistic. It can be vary per stores by stores. You may feel that retail prices are a bit higher and cannot be justified. However, if we carefully observe the nature of the prom dress business the profit margin is not that much because it is not spread out for the entire year. The pure profit of $338 dress is only about $39.

Compared to the offline dress stores, online dress stores have much less overheads. First of all, they are not physical retail stores, so they do not need to have pay rent. Less space needed, less employees, less burden on liability insurance, less maintenance cost compared to the physical stores add up to less overall expenses. Also, the strong point of an online store is its versatility of inventory. They can carry any product they want to sell, so can be less seasonal and have fewer inventories need to carry. If the dress cost is $100, the final retail price on the Internet mall will be around $220 (Original cost $100 ?expenses 15% ?seasonal factor 50% ?profit 30%.) The pure profit of $220 dress will be $52. Here we do not add extra expenses such as technical outsourcing cost, Internet advertising cost, etc, so the actual profit per dress will be decreased after those expenses are applied.

Everyone agrees that price is cheaper on the Internet. However, there are other factors you need to consider such as the availability of a dress, quality, design, etc. You can verify stock availability at the physical stores and online by simply calling them and asking. The main weakness of dress buying on the Internet is it lacks your immediate inspection on the dress by not allowing you to touch and see in front of you before you buy it. You are the person who must see the dress, and then you drive to the store and buy it. This is a great idea. Conversely, if you want to save time and gas, and would like to pay less money for your dress, you may want to try to buy it online. Many online stores provide you high quality customer services and a reasonable return policy. All transactions can be done by their merchant account. This can protect you from being hacked for your financial information.

You can buy great dresses from any place, but the trend is shifting from traditional dress shopping to the virtual stores that we all agree will continue as long as shoppers are looking for lower prices for their dresses.

Thank you for reading this article.

Flattering Wedding Dresses For The Bride To Be

It the worst nightmare for any bride-to-be: discovering that your wedding dress is unflattering.

Fortunately, it a fear that is never realized for several reasons. First, your seamstress or bridal shop is capable of working magic to make your dress fit you like a glove. Next, nothing is more flattering than your emotions of joy and happiness - which will be the focal point of all your guests as you walk down the aisle. Finally, there are so many different wedding dress options to choose from that you are bound to find one that will give you the precise look that you are searching for.

Here are several flattering dresses from Oleg Cassini, Galina, Galina Signature, and David Bridal:

Oleg Cassini Strapless Lace and Tulle Slim Gown

Consider this the perfect wedding gown if you want to hear the collective gasp of awe as you sashay down the aisle. The bodice features beaded lace and a slim silhouette and the tiers of tulle on the chapel length train give this gown a one-of-a-kind appearance.

Oleg Cassini Satin Ball Gown jovani cheap with Laser-Cut Floral Appliqu

This item is the dress for the stunning princess bride who wants the romantic wedding of her dreams. The strapless consignment wedding dresses bodice showcases the intricate floral appliqu, which have been carefully laser-cut. The full skirt with a sweep train comes with eye-catching horizontal bands for a unique effect.

Oleg Cassini All Over elegant bridal gowns Lace A-Line Gown with Obi Sash

This dress completely embodies the term tunning.?Its elegant all-over lace patterns provide a spectacular look to the entire dress and chapel train. The ruched waist, obi sash, and halter bodice add a dash of drama to the ensemble.

Galina Strapless Shantung Taffeta Sweetheart Ball Gown

Perfect for the bride who likes to be on the cutting edge of all fashion trends, this gown jaunty sweetheart bodice perfectly complements the flirty bow at the waist. The exquisite gown with sweep train is constructed of radiant shantung taffeta ?and it also comes with side pockets for convenience.

Galina Tea-Length Satin Gown with 3D Floral Detail

This dress is an ideal combination of retro and chic. Its three-dimensional floral beaded detail lines the strapless bodice, providing a timeless appearance. The empire waist and structured tea-length skirt give the entire gown a carefree and cheery look.

Galina Short Dress Featuring 3D Floral Appliqu

For the woman who has tons of sex appeal and isn afraid to flout it, this dress only drops to the knee and is decorated with horizontal satin bands. The strapless silhouette is accented with several 3D floral appliqu.

Galina Signature Organza A-Line Gown with Angled Draped Pick-Ups

For the glamorous bride who wants to be nothing less than divine on her special day, this strapless gown features a striking sweetheart neckline to show off the shoulders, while the waist is highlighted by three-dimensional floral embellishment. But the angled draped pickups are guaranteed to catch the eye of this A-line silhouette dress with a sweep train.

Galina Signature Satin Trumpet Gown with Cascading Ruffle Back

This dress screams sleek and ultra-chic. It all starts with the artfully-embroidered asymmetrical ruffles and the cascading ruffle back. This dramatic strapless silhouette dress with sweep train is beautifully accented at the neckline with modern beading detail.

Galina Signature Charmeuse V-neck Halter with Ruched Surplice Bodice

This visually astonishing dress has ornate detail wherever you look. It boasts plenty of unique features from the attractive V-neck halter to the dropped waist with beaded embroidery. There are even beaded embroidered appliqu on the godet chapel train.

David Bridal Soft A-Line Chiffon Gown with Side Drape

A timeless look with a healthy dose of dazzle, this gown side amazing wedding dresses drape detail, lace-up back, and the sweetheart neckline will flatter any figure. The waist is nicely accented with fun 3D flowers.

David Bridal Cap Sleeve Organza A-Line Gown

Enchanting and opulent, this dress is perfect for the lady who wants to feel like a queen on her wedding day. The gown has several intricate features like the illusion cap sleeves and beaded lace on the bodice and skirt hem. And the lavish organza fabric creates an attractive A-line gown with a chapel train.

David Bridal Modern One-Shoulder Pick-Up Gown

This gown is perfect for the woman who wants the ideal balance of modern and classic styles. The taffeta ball gown with chapel train is highlighted by pick-up detail on the skirt. The trendy one-shoulder design blends beautifully with the beaded embroidery on the side-drape and hip.

Of course, you can add little touches of your own to make your dress completely unique. You can select a stylish veil or a floral headpiece. You can opt for white gloves or a brightly colored sash. Or you can pick out the perfect accessory like a clutch or purse.

In the end, whichever choice you make will be created specifically for your figure and body style ?so youe guaranteed to look your absolute best. Then all you have to do is smile, glide down the aisle, and watch the faces of your guests light up as you pass by them on the way to your awaiting groom.

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